In this Mogwai video, CGI-animated animals are thrown off a building and die. That's all. I find it strangely satisfying and beautiful. It would have been rubbish with a different song, one that tried to 'play it up', but the somber music contrasts well with the visual style. Every time I watch a 3D animated film I usually imagine the annoying pseudo-cartoons dying in some way, so this was a huge relief. This is how they should all be killed: dispassionately, dropped from a great height, soundtracked by Mogwai. There's a great moment where it looks like a turtle is going to be saved, only to be immediately run over by a car. And another one where two animals try unsuccessfully to embrace in midair.